by davidkola45 | Dec 12, 2022 | Advertising, Branding, Business Development, Customer Service, Market Dominating Position, Marketing
In the last post we talked about three more ways you can work on maximizing your current resources. They included: Reveal your business’s soul From breaking even to breaking the bank Stand up and stand out Today we’ll talk about the last three areas you can work on to...
by davidkola45 | Sep 23, 2022 | Business Development, Marketing, Sales
In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to...
by davidkola45 | Sep 23, 2022 | Business Development, Marketing, Sales
There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with. Today we’re going to start with a brief look at the three paths every business faces and show you which one is the...
by davidkola45 | Sep 23, 2022 | Business, Franchise, Marketing, Strategy, Technology
In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy...
by davidkola45 | Sep 23, 2022 | Market Dominating Position, Marketing, Prospecting, Unique Selling Proposition
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales...
by davidkola45 | Sep 23, 2022 | Advertising, Marketing
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding...
