PR Equals Free Publicity

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all...
Telemarketing is NOT the Anti-Christ

Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from...
Advertising Copy: Make it Pop!

Advertising Copy: Make it Pop!

There are 5 major components to good advertising copy (The order is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to...
Direct Response Marketing or Bust!

Direct Response Marketing or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the...