Advertising Copy: Make it Pop!

Advertising Copy: Make it Pop!

There are 5 major components to good advertising copy (The order is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to...
Direct Response Marketing or Bust!

Direct Response Marketing or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the...