Kolaco

Keeping your business from falling off a Cliff

Maximize Your Resources – Part 3

In the last post we talked about three more ways you can work on maximizing your current resources. They included: Re...
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Keep Up the Momentum

In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you...
Beautiful,Green,Forest

Are You On The Right Path to Getting Bigger Clients?

There are a number of factors to take into consideration when prepping yourself and your company to approach the larg...
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Franchising Strategy: Add Some Compost

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise proto...
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Your Prospects: Put Them in a Trance and Get Results

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have ...
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Advertising: Do It Like the Big Dawgs!

Most successful professionals use a series of information-based ads that build emotion and a call to action. These ar...
Silhouette,Of,Man,At,Night,Screaming,In,Megaphone

PR Equals Free Publicity

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio,...
Attractive,Positive,Young,Businesspeople,And,Colleagues,In,A,Call,Center

Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word ...
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Advertising Copy: Make it Pop!

There are 5 major components to good advertising copy (The order is essential to success): 1. Command Attention; 2. ...
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Direct Response Marketing or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of m...