by davidkola45 | Dec 12, 2022 | Advertising, Branding, Business Development, Customer Service, Market Dominating Position, Marketing
In the last post we talked about three more ways you can work on maximizing your current resources. They included: Reveal your business’s soul From breaking even to breaking the bank Stand up and stand out Today we’ll talk about the last three areas you can work on to...
by davidkola45 | Nov 20, 2022 | Business, Customer Service, Innovation, Small Business, Unique Selling Proposition
Last time we talked about the first three areas to work through in maximizing your current resources. They were: Recognize the obvious Unconventional breakthroughs Face the facts Today we’ll cover the next three, which are: Reveal your business’ soul From...
by davidkola45 | Oct 11, 2022 | Business, Entrepreneur, Organization, Small Business
Over the next few posts we’re going to talk about how to take a hard look at your current resources and get the most out of them. This can help your capital go further and increase your profit margin. Today we’ll cover three different ways to maximize what you already...
by davidkola45 | Oct 11, 2022 | Business, Entrepreneur, Organization, Small Business
The last 2 posts covered the first four of the killer mistakes you can make that will not only make you lose your fish, but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle. Even when business is...
by davidkola45 | Oct 11, 2022 | Business Development, Sales, Strategy
In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle. When you take on too much, your business can’t keep up and therefore you...
by davidkola45 | Sep 23, 2022 | Prospecting, Sales, Strategy
There are 5 big mistakes that will kill a deal with a big fish. They are: Not meeting the client’s expectations Mishandling a client crisis Taking on more than you can handle Putting all your eggs in one basket Up cash creek without a paddle Any one or combination of...
by davidkola45 | Sep 23, 2022 | Business Development, Marketing, Sales
In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to...
by davidkola45 | Sep 23, 2022 | Business Development, Sales
There are a few things you need to do and consider to prepare for your first face to face meeting: Make a list of what you want to accomplish during the meeting. Anticipate potential concerns from the client. Check to make sure you are completely prepared. Listen more...
by davidkola45 | Sep 23, 2022 | Business Development, Sales
In the last post we talked about making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right salesperson to the fish. You...
by davidkola45 | Sep 23, 2022 | Business Development, Prospecting, Sales
In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are...
