Blog: Business Insights
Maximize Your Resources – Part 3
In the last post we talked about three more ways you can work on maximizing your current resources. They included: Reveal your business’s soul From breaking even to breaking the bank Stand up and stand out Today we’ll talk about the last three areas you can work on to...
Maximize Your Resources – Part 2
Today we’ll cover the next three keys to maximizing your resources, which are: i) Reveal your business’ soul, ii) From breaking even to breaking the bank, and iii) Stand up and stand out
Maximize Your Resources – Part 1
Don’t sit around waiting for breakthroughs you need to create them yourself. A breakthrough is merely a new way of doing things or finding a new thing to do for the same or better results. You should be having regular brainstorming sessions and encouraging your team to come forward with breakthroughs or ideas any time they have them.
Dealing with Big Prospects: 5 Killer Mistakes – Part 3
Even when business is good, there’s still a chance of running out of cash flow. You have to always be prepared for a slow in sales or a surge in expenses. One of the keys to balancing your cash flow is to get your clients to pay on time. This can seem like a nightmare but is absolutely essential to a successful business.
Dealing with Big Prospects: 5 Killer Mistakes – Part 2
When you take on too much, your business can’t keep up and therefore you can easily lose control of everything and find yourself barely functioning. You want your business to be successful, no doubt, but you need to have a plan for how you will handle the growth. Your clients expect great customer service and high-quality products/services, they don’t know or care about your behind-the-scenes operations to get those things done.
Dealing with Big Prospects: 5 Killer Mistakes to End your Deal – Part 1
There are 5 big mistakes that will kill a deal with a big fish. They are:
Not meeting the client’s expectations
Mishandling a client crisis
Taking on more than you can handle
Putting all your eggs in one basket
Up cash creek without a paddle
Any one or combination of these can not only kill the partnership but have the ability to take down your company as well. We’re going to take a bit of time to talk about each one of these, in this lesson we’ll cover the first two.
Keep Up the Momentum
In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit.
One of the most important aspects of this is to keep your cheerleader cheering. This refers to the ally you created in the company and who needs to stay loyal to you for you to continue a profitable partnership with your fish. You can keep your champion going by offering or doing a number of things to show appreciation.
Bring Them Flowers: How to Prepare for that first Face to Face Meeting
These are all important things to do both before and during your presentation. With confidence behind your company and product you will catch that big fish. The next step of the process is negotiation. This can seem a little intimidating but with a few tips and tricks can become natural to you.
Who’s Your MVP Sales Person?
In the last post we talked about making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right salesperson to the fish.
Catching Big Fish with The Perfect Bait
Today we’ll actually go through the big approach and how to make that perfect first impression. Before you put together your approach plan, you need to choose which big fish you’re going after. Take a look at your notes and the research you’ve done about prospective fish. Then decide which one will be the easiest approach to start out with.
Untangling the Corporate Red Tape
In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about who your fish is. It’s important to know about the fish you are looking for before you put a plan together. We’re also going to take a moment to talk about the potential “red tape” you may encounter along the way.
Are You On The Right Path to Getting Bigger Clients?
There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with.
Today we’re going to start with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish.
Are You Growing Your Customer Service By 1%?
The Rule of 1% is simply defined as improving your customer service one percent at a time. Before you can do this, you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase over a solid chunk of time. It’s not a sprint, it’s a marathon.
Deliver + 1: Taking your Customer to the Next Level
In the last post we talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I’ve decided to split up this post so the next one will cover the 1% Rule.
How to turn your Customers into Raving Fans
In the last post we talked about the first secret to building a solid customer service plan and how to decide what your vision is.
Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are really important here. An upper-class woman in her 30’s is going to have completely different expectations than a blue collar worker in his 50’s.
Shhh… I Have a Secret (about customer service)
Customer service is a hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.
Franchising Strategy: Add Some Compost
In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again:
1. Primary Aim
2. Strategic Objectives
3. Organizational Strategy
4. Management Strategy
5. People Strategy
6. Marketing Strategy
7. Systems Strategy
These 7 areas will fine tune your plan for the ultimate level of success. Today we are going to cover the last four.
The Corporate Puzzle: 7 specific areas you need to consider in your franchise prototype process
These are the 7 specific areas you need to consider in your franchise prototype process:
1. Primary Aim
2. Strategic Objectives
3. Organizational Strategy
4. Management Strategy
5. People Strategy
6. Marketing Strategy
7. Systems Strategy
These 7 areas will fine turn your plan for the ultimate level of success. In this post, we are going to cover the first three.
Use Mortar Makes it Happen with These 3 Building Blocks
Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.
There are three main areas of business development: Innovation, Quantification and Orchestration.
If done well these three areas will help you build a solid foundation for you business.
Business Turnarounds: You Turn Me Right ‘Round Baby, Right ‘Round
The biggest area of turn-key businesses is franchises. There is a franchise for ever industry in the world and they are fairly easy to acquire and come with pre-packaged, easy-to-assemble system. McDonald’s is a prime example. In fact, a 12-figure, 38,000 franchises example.
How to Expand the Life of Your Business
Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of your business.
The Right Ingredients for your Staff
Today I'd like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these...
Are You Aiding & Abetting E-Myths?
We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed...
Your Prospects: Put Them in a Trance and Get Results
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales...
Advertising: Do It Like the Big Dawgs!
Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results.
PR Equals Free Publicity
Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.
Telemarketing is NOT the Anti-Christ
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
How to Turn Prospects into Customers Overnight!
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal.
Advertising Copy: Make it Pop!
There are 5 major components to good advertising copy (The order is essential to success):
1. Command Attention; 2. Showcase Benefits of Products/Services; 3. Prove the Benefits; 4. Persuade People to Embrace the Benefits; 5. Call to Action
Direct Response Marketing or Bust!
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
Recognized by IBM for Excellence in Innovations for our Ecommerce Solution
Business First Mindset
We approach every project and every problem we are tasked to solve with a "Business First" Mindset. We need to make sure the solutions we provide are effective today and will continue to be effective and help maintain a competitive advantage as we move into the future. This requires not only a thorough understanding of the business goals and obectives but a deep understanding of the business processes, the people in the organization and the standing in the community.
If a technology solution does not make sense for a client we will say so, and provide reasons. Our future success is tied directly to the success of our clients. And that success means making the best decisions as regard to technology and infrastructure or the business as a whole.
Kolaco the way you want it
Because one size does not fit all we have developed several learning options for you to choose from .
One-On-One Coaching
Looking for professional help that’s affordable? I will help you increase your leads and sales, generate leads, create marketing that actually produces results, increase your revenue substantially, and position your business as the dominant force in your industry.
Group Coaching
Every week I teach you the latest, cutting-edge, lead generation/lead conversion strategies, show you exactly how to apply each strategy to your business, provide multiple case studies, and transform your business financially and professionally.
DIY Online Learning
I’ll provide you complete access to the largest collection of online resources for business owners, training videos, and proven & tested marketing strategies and templates that will make your business the obvious choice to buy from.
Our Office
Ocean Township
New Jersey 07712
Contact Us
973.984.3000
[email protected]
Office Hours
Mon-Fri: 9am - 5pm
Sat-Sun: Closed