by davidkola45 | Sep 23, 2022 | Business, Employees
Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of your business. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll talk...
by davidkola45 | Sep 23, 2022 | Employees, Small Business
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of...
by davidkola45 | Sep 23, 2022 | Business, Entrepreneur
We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed...
by davidkola45 | Sep 23, 2022 | Market Dominating Position, Marketing, Prospecting, Unique Selling Proposition
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales...
by davidkola45 | Sep 23, 2022 | Advertising, Marketing
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding...
by davidkola45 | Sep 23, 2022 | Advertising, Marketing
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all...
by davidkola45 | Sep 23, 2022 | Marketing, Telemarketing
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from...
by davidkola45 | Sep 23, 2022 | Uncategorized
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the...
by davidkola45 | Sep 23, 2022 | Advertising, Branding, Marketing
There are 5 major components to good advertising copy (The order is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to...
by davidkola45 | Sep 23, 2022 | Branding, Marketing
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the...
