by davidkola45 | Sep 23, 2022 | Business Development, Marketing, Sales
In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to...
by davidkola45 | Sep 23, 2022 | Market Dominating Position, Marketing, Prospecting, Unique Selling Proposition
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales...
by davidkola45 | Sep 23, 2022 | Advertising, Marketing
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding...
by davidkola45 | Sep 23, 2022 | Advertising, Marketing
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all...
by davidkola45 | Sep 23, 2022 | Advertising, Branding, Marketing
There are 5 major components to good advertising copy (The order is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to...
