by davidkola45 | Sep 23, 2022 | Prospecting, Sales, Strategy
There are 5 big mistakes that will kill a deal with a big fish. They are: Not meeting the client’s expectations Mishandling a client crisis Taking on more than you can handle Putting all your eggs in one basket Up cash creek without a paddle Any one or combination of...
by davidkola45 | Sep 23, 2022 | Business Development, Prospecting, Sales
In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are...
by davidkola45 | Sep 23, 2022 | Market Dominating Position, Marketing, Prospecting, Unique Selling Proposition
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales...
